Separating opt-in subscriptions but still use same email for brands

Marketing & Content Hub Email Marketing Tool
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1

Hi all,

Following situation:

- Company using Hubspot with 5 different brands. The brands are each legal entities

- A user needs to have separate opt-ins/subscriptions (so marketing opt-in brand 1, marketing opt-in brand 2, etc.)

- All marketing emails are automated and identically across brands. So only logo, color, some wording is different

Solution:

- An email shall only exist once. I can do this using HubDB and Programmable Email Module

- To have separate opt-in management for each brand, I can use the Business Units

Problem:

- Using business Units solves the opt-in management

- But now each email needs exactly one opt-in/subscription that is the legal basis for sending this email

- But I want the (programmable) email only to exist once

So I want a separation of opt-ins (-> Business Units) but at the same time workflows and emails shall only exist once.

I am unable to develop a way to bring this together. I could switch off GDPR / Opt-In management and develop my own using custom fields, but this is error-prone and brings other problems.

Any ideas is very much appreciated!

Christoph

2

Hi @CMayer,

Thanks for reaching out to the Community, I hope you are doing great!

Let’s check with our experts to see if they have achieved something similar to what you are looking for.

Hi @Lucila-Andimol, @Gilempert, @JuanGomez0818, @LautaroDelPlato - Could you share any suggestions with @CMayer?

Thanks for your contributions!

Best,

Diana

3

Hi @CMayer

the only way to work only with 1 worflow and 1 programmable email

is not to use Business Units as the standard definition of HubSpot’s BU.

What be have done with customers in the past with PRO versions of the CRM

is have the BU as a custom property and use the same Marketing Subscriptions for all.

In this scenario you get to work your workflows by branches by BU or to use the BU criteria in the programmable email to send 1 info or another one.

Hope this helps

4

Thanks Maria!