# SEO **URL:** \ **Category:** Study Group: SEO\ **Created:** [July 31, 2025, 5:01pm UTC](https://community.hubspot.com/t/seo/137239 "2025-07-31T17:01:47Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![BDeValois](https://avatars.discourse-cdn.com/v4/letter/b/e47774/32.png) [@BDeValois](https://community.hubspot.com/u/BDeValois)\ **Post date:** [July 31, 2025, 5:01pm UTC](https://community.hubspot.com/t/seo/137239/1 "2025-07-31T17:01:47Z")
Trying to learn and improve my SEO to drive more business to my website. ---
**Author:** ![aaronweissseo](https://avatars.discourse-cdn.com/v4/letter/a/898d66/32.png) [@aaronweissseo](https://community.hubspot.com/u/aaronweissseo)\ **Post date:** [August 4, 2025, 2:41pm UTC](https://community.hubspot.com/t/seo/137239/2 "2025-08-04T14:41:19Z")
SEO is a massive and quickly evolving practice, and unfortunately, there are lots of charlatans, scammers, and an disineguous individuals who provide a disservice to honest and hardworking business owners. That said, it can be a fulfuilling practice that not only helps your search engine and AI visibility, but can help you learn more about keyword (market) research, how websites actually operate, how bots understand your content, and how to optimize your site’s content and infrastruture overall. You should consider learning SEO as a lifetime learning operation. It may also help you become a better consumer too. Take advantage of some free resources: Google’s actual SEO documentation: [Documentation to Improve SEO | Google Search Central  |  Google for Developers](https://developers.google.com/search/docs) HubSpot’s courses: [https://academy.hubspot.com/courses?cat=SEO](https://academy.hubspot.com/courses?cat=SEO) SEMRush’s Free courses: [Learn Marketing for Free with Online Courses from Semrush Academy](https://www.semrush.com/academy/) A Free SEO learning roadmap: [https://learningseo.io/](https://learningseo.io/) Ensure your site has been validated in: Google Search Console Bing Webmaster Tools The best way to learn is to do it yourself and track your progress. If you can’t do it yourself, learn as much as you can to advocate for yourself when you need to outsource.