SEO Goal-Setting and Reporting in HubSpot

Academy Study Groups Study Group: SEO
1

Reporting tells the story of what happened on your website to influence what you’re going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.

Once you’ve determined your goals, work backward.

  • How are you going to get there?
  • What strategies are you going to put in place to achieve your goals?

Share your primary SEO goal and the metrics you’re going to track to ensure you’re on course to meet it.

Here’s an example: “We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions.”

Bonus: Share the strategies you’re going to implement to reach that goal.

*To learn more about this, check out the SEO Reporting lesson via HubSpot Academy.

2

Pretend example for primary SEO goal and metrics:

Increase conversion rate by 10% over the next 6 months. Metrics include organic traffic, conversions, sales made

3

I would increase organic traffic as I don’t get traffic in half. thanks you for your formation .

4

Increase traffic and I will track conversion and bounce rates.

5

I want to increase organic traffic with the SERP position by 50 % in the next 8 months.

6

I want to increase sales by 25% over the next 6 months. Metrics include organic traffic to the product page, conversion rate and sales made on the product page

7

We need to increase the organic traffic to first page within top 5 results within 3 months since we don’t get much organic traffic. We will track organic traffic, backlinks, SERP position, and impressions

8

We want to increase the organic traffic on our web page by 30% over the next 4 months. The metrics we will track will be organic traffic and search impressions.

9

I want to increase traffic by 10% over the next 2 months. The metrics I will track are organic traffic, SERP position, and search impressions

10

Increase the organic traffic to the website by 15% over the next 6 months. The metrics will include organic traffic and backlinks

11

Keep regular track on GSC and GA to see the perfomance you can also use comparison filter to see the impact for the changes made. Keep in mind dont over optimize

12

keep an eye on bounce rate and conversion.

13
  • We want to increase the number of site visitors by 200% and convince 10 legal professionals to submit a volunteer form per month in the next 6 months.
  • We will track organic traffic, search impressions, and submitted volunteer forms.
14

Increase traffic and I will track conversion and bounce rates.

15

Increase traffic and lower overall bounce rate. Measured by higher conversions. We will start by re-working and optimizing our pages with the highest bounce rates.

16

Increasing traffic by 50% and reducing bounce rates! Will look at SERPs and backlinks.

17

optimize the product page for search intent

Boost page authority by getting backlinks from collabrations and website testing

reviews made on these pages

18

optimize the product page for search intent

have reviews and conversation to increase productivity

boost page authority by getting backlinks from reputable companies and blogs

19

We want to uncrease organic traffic to a certain page by 10% over 6 months. We will use organic traffic and ranking on a specific keyword in Google Search Console. To reach the goal we will create a pillar page on that specific topic, and optimize it and its content for SEO over the months.

20

We need increase traffic and boost our website positions above #25