# SEO Backlink Smart Strategy

**URL:** <https://community.hubspot.com/t/seo-backlink-smart-strategy/149761>\
**Category:** Content Strategy & SEO\
**Tags:** content-aeo, content-seo, ai\
**Created:** [May 28, 2026, 5:37am UTC](https://community.hubspot.com/t/seo-backlink-smart-strategy/149761 "2026-05-28T05:37:13Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![fakhruddiin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/fakhruddiin/32/35512_2.png) [@fakhruddiin](https://community.hubspot.com/u/fakhruddiin)\
**Post date:** [May 28, 2026, 5:37am UTC](https://community.hubspot.com/t/seo-backlink-smart-strategy/149761/1 "2026-05-28T05:37:13Z")

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Many SEO guys are still chasing backlinks  
but very few build them the right way  
Here’s a simple backlink strategy that actually works:  
Backlinks = links from other websites to yours  
They help improve your search rankings, authority and organic traffic  
1 CREATE LINK-WORTHY CONTENT  
• High quality  
• Unique  
• Useful  
• Shareable  
2 RESOURCE PAGE LINK BUILDING  
• Find resource pages in your niche  
• Reach out to the site owner  
• Get your link included  
3 GUEST POSTING  
• Write for relevant websites  
• Add value to their audience  
• Include a link to your site  
4 BROKEN LINK BUILDING  
• Find broken links on other sites  
• Suggest your content as a replacement  
• Earn a quality backlink  
5 SKYSCRAPER TECHNIQUE  
• Find popular content  
• Create something better  
• Reach out to those who linked to the original  
6 SOCIAL MEDIA & COMMUNITY ENGAGEMENT  
• Share content on social platforms  
• Engage in forums & communities  
• Build relationships  
• Earn natural backlinks  
TIPS  
• Focus on quality, not quantity  
• Diversify your backlink sources  
• Monitor your backlinks regularly  
• Avoid spammy or low-quality links  
RESULT  
• More Authority  
• Better Rankings  
• More Organic Traffic

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**Author:** ![chighsmith](https://avatars.discourse-cdn.com/v4/letter/c/77aa72/32.png) [@chighsmith](https://community.hubspot.com/u/chighsmith)\
**Post date:** [May 28, 2026, 1:29pm UTC](https://community.hubspot.com/t/seo-backlink-smart-strategy/149761/2 "2026-05-28T13:29:16Z")

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Great breakdown!  
These are solid foundational strategies. One thing worth adding for anyone in the HubSpot ecosystem, HubSpot’s tools can make executing several of these much more efficient:

**Here’s how:**

- **Content Strategy tool** helps you identify topic clusters and pillar pages, which naturally attract backlinks by establishing topical authority - great for your “link-worthy content” point
- **SEO Recommendations** inside HubSpot can flag technical issues that hurt your chances of earning and retaining backlinks
- **CRM + Sequences** are underutilized for outreach, whether it’s guest post pitching or broken link campaigns. Tracking those touchpoints in HubSpot keeps your efforts organized and scalable
- **Landing pages & blog tools** make it easy to publish the kind of authoritative, shareable content that earns natural backlinks over time

I hope this helps!  
Cassie, Community Manager

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**Author:** ![peteralison](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/peteralison/32/226448_2.png) [@peteralison](https://community.hubspot.com/u/peteralison)\
**Post date:** [August 11, 2026, 12:21pm UTC](https://community.hubspot.com/t/seo-backlink-smart-strategy/149761/3 "2026-08-11T12:21:24Z")

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