# "Send Based on Time Zone" Not Working

**URL:** <https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846>\
**Category:** Email Deliverability\
**Tags:** email-deliverability\
**Created:** [July 8, 2024, 1:54pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846 "2024-07-08T13:54:46Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![NRivas\_TR](https://avatars.discourse-cdn.com/v4/letter/n/ba9def/32.png) [@NRivas\_TR](https://community.hubspot.com/u/NRivas_TR)\
**Post date:** [July 8, 2024, 1:54pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846/1 "2024-07-08T13:54:46Z")

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Hello!

I send my emails out to thousands of people each day, at the same time. Each email is marked as “Send based on time Zone.” I still have some customers reach out and let me know their emails are arriving much later than they should be (for example, 9:00 pm instead of 6:00 pm). I check their contact cards and their City/State does not imply that they are accidentally in the wrong time zone either.

What causes this issue?

Is there anything I can do to fix this?

Thank you in advance.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [July 8, 2024, 1:56pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846/2 "2024-07-08T13:56:29Z")

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Hi [@NRivas\_TR](https://community.hubspot.com/t5/user/viewprofilepage/user-id/770170),

In your example, when exactly was the email sent?

> * * *
> 
> Since it takes a full day to schedule an email consistently across all time zones, you should only schedule an email based on your recipients’ time zone more than one full day in advance. If you do schedule an email for a time that’s already passed in certain time zones, your email be sent to contacts in those time zones at the same local time the following day.
> 
> * * *

> **[Schedule emails based on your recipients' time zones](https://knowledge.hubspot.com/marketing-email/schedule-emails-based-on-recipient-time-zones)**
>
> Learn how to schedule a marketing email for a specific date and time in your recipients' time zones.

Might this be the reason or can you rule that out?

Best regards!

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**Author:** ![NRivas\_TR](https://avatars.discourse-cdn.com/v4/letter/n/ba9def/32.png) [@NRivas\_TR](https://community.hubspot.com/u/NRivas_TR)\
**Post date:** [July 8, 2024, 1:59pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846/3 "2024-07-08T13:59:33Z")

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Hi @karstenkoehler ,

The emails are scheduled for 6:30 pm, but a few people received them at 9:30 pm.

I am almost certain that they were all scheduled days in advance. I schedule emails 10 days in advance.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [July 8, 2024, 2:00pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846/4 "2024-07-08T14:00:51Z")

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[@NRivas\_TR](https://community.hubspot.com/t5/user/viewprofilepage/user-id/770170) in that case that should indeed not be the issue. I’d recommend reaching out to HubSpot support directly for troubleshooting – although I do think that the reply will have to do with how fast certain service providers are at processing sends.

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**Author:** ![NRivas\_TR](https://avatars.discourse-cdn.com/v4/letter/n/ba9def/32.png) [@NRivas\_TR](https://community.hubspot.com/u/NRivas_TR)\
**Post date:** [July 8, 2024, 2:29pm UTC](https://community.hubspot.com/t/send-based-on-time-zone-not-working/110846/5 "2024-07-08T14:29:24Z")

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Sounds good, thank you so much for your help!