# Segmenting Email Metrics

**URL:** <https://community.hubspot.com/t/segmenting-email-metrics/3826>\
**Category:** Email Marketing Tool\
**Created:** [November 7, 2017, 10:55pm UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826 "2017-11-07T22:55:41Z")\
**Posts on this page:** 5\
**Page:** 1

<div class="post-metadata">

**Author:** ![no6inbash](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/no6inbash/32/101223_2.png) [@no6inbash](https://community.hubspot.com/u/no6inbash)\
**Post date:** [November 7, 2017, 10:55pm UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826/1 "2017-11-07T22:55:41Z")

</div>

Hi all!

Is there an easy way to segment email metrics for individual emails?

We send a significant number of batch emails and have historically (with our previous tool) been able to view metrics for those emails on a more segmented basis. Essentially, we could look at the open/click/unsubscribe rates for specific, pre-defined groups (Customers, Leads, Subscribers, for example).

Is there any equivalent in Hubspot? Or can you only view email metrics for the entire recipients list?

---

<div class="post-metadata">

**Author:** ![edjusten](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/edjusten/32/14475_2.png) [@edjusten](https://community.hubspot.com/u/edjusten)\
**Post date:** [November 15, 2017, 2:54pm UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826/2 "2017-11-15T14:54:18Z")

</div>

Hi @no6inbash perhaps [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74) could chime in on this?

Thank you,

Ed Justen

---

<div class="post-metadata">

**Author:** ![Jenny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny/32/24_2.png) [@Jenny](https://community.hubspot.com/u/Jenny)\
**Post date:** [November 28, 2017, 2:11pm UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826/3 "2017-11-28T14:11:37Z")

</div>

Hi @no6inbash,

If you have the email marketing tool, you can use the lists tool to create lists based on multiple factors, such as lifecycle stage as well as the contacts’ interaction with a specific email.

i.e.: contact property is equal to “customer” and contact opened “email 1”.

---

<div class="post-metadata">

**Author:** ![Capitel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/capitel/32/51304_2.png) [@Capitel](https://community.hubspot.com/u/Capitel)\
**Post date:** [August 31, 2018, 8:03am UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826/4 "2018-08-31T08:03:41Z")

</div>

I do have lists based on specific attributes, but how do I get them to show on a report that tracks how effective the email for each of those lists? I’m looking simply at opens at this stage.

I’d like to see:

Open rate: 30%

Open rate list A: x%

Open rate list B: y%

Open rate list C: z%

---

<div class="post-metadata">

**Author:** ![DanielaFonseca](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danielafonseca/32/103916_2.png) [@DanielaFonseca](https://community.hubspot.com/u/DanielaFonseca)\
**Post date:** [January 24, 2019, 9:50pm UTC](https://community.hubspot.com/t/segmenting-email-metrics/3826/5 "2019-01-24T21:50:18Z")

</div>

How can we view this as a report that displays open rate, click rate, etc. (sort of the way it currently does in the email → analyze tab)?
