Segmenting Companies Based on Vertical in Hubspot

Marketing & Content Hub Tips, Tricks & Best Practices
1

Hi Folks,

We want to assign companies to diffrent customer profiles so we can approach them diffrently (eg seperate out the real estate companies we sell to from the fishing boat companies)

Before I just go and create a field called “customer profile,” is there a built in way to do this in Hubspot? It feels fairly fundamental.

Thanks!

2

Hi @nychd,

You’re on the right track. Creating a custom property for this is the right way to go, there isn’t any default property.

Best regards!