Dear Hubspot support,
This is an issue posted by Hubspot partner MHuebsch in 2017
“I would recommend having a built-in search and replace function. So you can search through all your blog posts and replace a certain word or phrase. For example, we renamed our company and now I have to go through all our blog posts, find every instance of our old name and replace it with our new name. A search and replace function would probably save me the 5+ hours I need to spend on this. I’ve used WordPress plugins that have this feature and it can be quite helpful and save a lot of time.”
This is a big no go for my client. Can Hubspot tell us why is this shouldn’t be a priority? It has been 4 long years since this was last posted.
Give me a chance to convince Hubspot WHY this should be a priority and the benefits it brings to Hubspot.
1. YMYL (Your Money Your Life) clients e.g. Finance, healthcare regularly needs to replace superlative keywords to comply with the law
YMYL clients generally have bigger wallets and little time compared to non YMYL niches. These niches are heavily regulated by regulations. In Singapore, for example, there are a list of superlative words e.g. Best, Experts that are not allowed on their websites. (Rationale: Unnecessary healthcare consumption should not be encourged). When hit with an update or warning by regulators to remove or replace certain words or phrases, a wordpress competitor can do so in an instant while Hubspot says: “we are constantly re-evaluating our priority. - and this is not one of them”
Wouldn’t it be great if Hubspot has more of such clients with bigger pockets? It also address customers like MHuebsch’s concern.
2. Considering that there’s already 35 upvotes for this issue(at the time of posting)
If I consider at all 35 upvotes are billed at the lowest business tier “professional”, they are paying hubspot $1780 x 35 = $62,300 monthly revenue, which comes to $747,600 yearly revenue. Following the inbound methodology, it would be easier to delight these existing 35 customers as it is less costly to retain than to acquire new customers.
Source: Hubspot Academy, and
I hope Hubspot can change their minds on this issue. This could be a classic case study on Hubspot delighting customers, or not.