# Sales funnel

**URL:** <https://community.hubspot.com/t/sales-funnel/143965>\
**Category:** Study Group: Sales Enablement\
**Tags:** sales\
**Created:** [December 11, 2025, 11:15pm UTC](https://community.hubspot.com/t/sales-funnel/143965 "2025-12-11T23:15:44Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![PArnold0](https://avatars.discourse-cdn.com/v4/letter/p/59ef9b/32.png) [@PArnold0](https://community.hubspot.com/u/PArnold0)\
**Post date:** [December 11, 2025, 11:15pm UTC](https://community.hubspot.com/t/sales-funnel/143965/1 "2025-12-11T23:15:44Z")

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A sales funnel is a step-by-step framework that shows how potential customers move from first discovering a product or service to making a purchase. It is called a “funnel” because the number of people typically decreases at each stage — many may learn about a product, fewer consider it, and even fewer make a purchase.

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**Author:** ![SealaB](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sealab/32/88952_2.png) [@SealaB](https://community.hubspot.com/u/SealaB)\
**Post date:** [December 12, 2025, 1:23am UTC](https://community.hubspot.com/t/sales-funnel/143965/2 "2025-12-12T01:23:03Z")

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Hi there, @PArnold0 - and welcome to HubSpot Community!  
Thanks for sharing this definition - you’ve got the concept right. A **sales funnel** is the path people take from first discovering you to becoming customers, and the number of people typically narrows at each stage.

Quick start in HubSpot:

Go to Reports \> Create report \> Funnel report, then choose your data source and add the stages you want to analyze.  
Run and save the report to monitor stage-by-stage conversion rates over time.