There should be a way to have ad spend and revenue generated on the same report for easy visualization and performance assessment.
Similarly, I would also like the ability to work with the data to make a report that shows ROAS or ROI over time. This way I can filter down by channel and visualize the overall performance and profitability of our campaigns over time very quickly.
I agree Connor! I went looking for a ROAS reporting solution for HubSpot and found your post. Have you found a solution since this was posted?
Thank you!
McKenzie
No, I have yet to find a solution to this, unfortunately. Hoping they will eventually add this feature/functionality to their product.
+1
This is essential givent the limitations with the ROI calculation found in the “Ads” section of HubSpot.
+1
More reporting tools for Ads would be great. Even it’s already a lot better now than before. We’re still missing a simple historical graph with CPAs and ROAS