# Reverse IP lookup

**URL:** <https://community.hubspot.com/t/reverse-ip-lookup/3500>\
**Category:** Lead Capture Tools\
**Created:** [October 4, 2017, 11:32am UTC](https://community.hubspot.com/t/reverse-ip-lookup/3500 "2017-10-04T11:32:48Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![sharath](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sharath/32/80269_2.png) [@sharath](https://community.hubspot.com/u/sharath)\
**Post date:** [October 4, 2017, 11:32am UTC](https://community.hubspot.com/t/reverse-ip-lookup/3500/1 "2017-10-04T11:32:48Z")

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Hello,

Can HubSpot do reverse IP lookup, that is based on the IP address can it track, the details of the leads like

- industry
- Business Name
- Contact Information
- Demographics
- Search Behaviour
- Financial Data

I know when someone fills out a form some of the details are pulled out based on their email domain

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**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\
**Post date:** [October 4, 2017, 12:21pm UTC](https://community.hubspot.com/t/reverse-ip-lookup/3500/2 "2017-10-04T12:21:12Z")

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Hi @sharath

HubSpot does do reverse IP lookup to identify/profile anonymous website browsers based on the company. You can access this data under Sales \> Sales Tools \> Prospects.

If a lead divulges a company email address, all this information moves over to the contact too. If they do not (i.e they use [gmail.com](http://gmail.com)), HubSpot does not automatically use their IP to identify their likely company, I don’t think.

Hope this helps.

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**Author:** ![eric\_180bytwo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/eric_180bytwo/32/84083_2.png) [@eric\_180bytwo](https://community.hubspot.com/u/eric_180bytwo)\
**Post date:** [June 26, 2019, 7:08pm UTC](https://community.hubspot.com/t/reverse-ip-lookup/3500/3 "2019-06-26T19:08:48Z")

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Sharath,

This may be an older post, but if not we’re currently working on an app/integration with Hubspot that would do exactly what you are referring too.

Can you drop me a note at [eric@180bytwo.com](mailto:eric@180bytwo.com)

Would love to explore this use case, and your requirements.

Eric-

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**Author:** ![Kunal6033](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kunal6033/32/98997_2.png) [@Kunal6033](https://community.hubspot.com/u/Kunal6033)\
**Post date:** [February 21, 2020, 4:47am UTC](https://community.hubspot.com/t/reverse-ip-lookup/3500/4 "2020-02-21T04:47:47Z")

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Hi Eric,

Can this be used for marketing hub subscription as well?

Regards,

Kunal Shah