Revenue attribution reporting is a great tool that enables enterprise sales and marketing teams to demostrate ROI, and in doing so provides an incredibly compelling reason to invest more in marketing, and grow their businesses.
But is it enterprise businesses that need revenue attribution reporting? As a HubSpot partner, I get to experience the use of HubSpot across a wide range of businesses, and it seems to me that smaller companies, where budgets are stretched, would benefit more from revenue attribution reports than those with bottomless pockets.
Gating this feature at an enterprise level does nothing to help real companies grow, and it threatens smaller businesses long-term investment in HubSpot.
Enabling revenue and deal attribution at a more affordable subscription level would give marketers and sales teams at growing organisations the help they need to succeed. It would help teams focus investment in areas that are providing solid returns, and would undoubtedly justify the use of HubSpot.
Completely agree - we used Dynamics Sales connected to HubSpot Professional. Deal Attribution would enable me to demonstrate much better a bottom line impact on marketing investment (including HubSpot investment). With this it would not only be easier to justify current HubSpot ROI but also start supporting a case to move Sales off Dynamics and on to HubSpot.
Very short sighted of HubSpot to restrict this. In addition, HubSpot also do not make it clear that this is restricted to Enterprise unless you specifically ask when buying the software.
Couldn’t agree more. I love Hubspot as an MAP far better than Marketo, Pardot (Marketing Cloud) for so many reasons, but this is a huge gap.
With Pardot-Salesforce, the campaign memeber and campaign object, allows for marketers to build dashboards with different marketing attribution models: first touch, last touch, even touch etc. While it wasn’t perfect by any means, it also wasn’t a gated feature, and this made it infinitely easier to report on marketing success to leadership.