Hey everyone,
I hope you’re all doing well! I’m Alex, product manager. I wanted to chat with you about our use of HubSpot lately. We’re currently on the enterprise package, and I’m keen on maximizing the benefits of RevOps.
I’m considering building our new website on HubSpot to better track users and improve conversions. However, I’m a bit unsure where to start with RevOps implementation. It’s going to be an ongoing process, but I believe defining the scope and setting milestones to track project progress will be key.
I’d love to hear your thoughts on this and discuss how we can best explain it to our stakeholders. Open to any ideas!!
Hi @Alex-Zeinab implementing RevOps within your company will definitely be an ongoing process as you mentioned, depending on your timeline, I highly recommend signing up for the RevOps Bootcamp through HubSpot Academy (it’s free) - it will help you manage and organize your initiatives, help you get buy-in with stakeholders, and you’ll have access to the leading experts in RevOps to ask questions after each session (one hour/week for six weeks, plan on after hours for Q&A).
Bringing your website to the HubSpot CMS is a nice way to consolidate your tech stack and streamline your website data, and if you’re coming from WordPress it will be a huge improvement in web management. There are other options, like Webflow, that integrate really well and offer a lot of the same no-code benefits as a HubSpot website.
I highly recommend reviewing the available paid themes in the marketplace, like Power Pro or Clean Pro, as it’ll be well worth your money to have a theme with ongoing support and updates. Custom themes are another option, but you’re then relying on the developer to keep it updated instead which could have upkeep costs, whereas marketplace themes are a one-time purchase.
Happy to chat more and answer specific questions as you have them!
Wow, that was incredibly useful, thank you so much! I’ve officially signed up for the course. While we were initially leaning towards WordPress, I wasn’t quite sold on it. After some thought, I managed to sway them towards HubSpot. I’ll take a look at the paid themes, but honestly, I’m thinking we might go with our custom theme. That way, we can really tailor it to our needs and easily add elements using the drag-and-drop feature on the website pages. Thanks again love
You’re welcome @Alex-Zeinab I’m glad you were able to get signed up for the course!
It’s great to hear you could sway the team toward CMS Hub, it’ll be a huge improvement over managing a website with WordPress.
As far as custom theme, one thing to consider is that with themes from the marketplace you can create a child theme, which connects back to the marketplace theme while allowing you to overwrite elements, add customization, etc. without losing access to updates for the theme. This is the most flexible route, because you get the best of both worlds.
If you decide to go the custom route, I’d be happy to recommend a few developers to work with for the best results.