Retrospective HubSpot Scoring?

Marketing & Content Hub Ads
1

Hi. Having recently implemented HubSpot, I’m late in setting up HubSpot Scores for lead qualification and promotion to SQL status. I have >350 new contacts generated from Facebook/Google ad campaigns and now need to score workflow email opens & clicks, website visits, page opens, etc.

Can anyone confirm whether the scoring, once applied, will be retrospective for all my new contacts? If not, is there a way to “force” a retrospective application of scores?

2

Hi @Closey

Lead scoring is an always-on system. Once you save your new rules, the score is calculated for every contact.

Hope this helps.

3

Hi Phil

I understand that scoring is an “always on” function. I guess my real question is about the retrospective application of scores for past actions / activities. Can that be applied?

Regards
Nick

4

Hi @Closey

Yes, all lead scoring rules apply to actions in the past and future.

Hope this helps.