# Retroactively Tagging Emails

**URL:** <https://community.hubspot.com/t/retroactively-tagging-emails/125783>\
**Category:** Sales Email\
**Tags:** email-marketing\
**Created:** [February 10, 2025, 6:37pm UTC](https://community.hubspot.com/t/retroactively-tagging-emails/125783 "2025-02-10T18:37:20Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![YFeld](https://avatars.discourse-cdn.com/v4/letter/y/ecccb3/32.png) [@YFeld](https://community.hubspot.com/u/YFeld)\
**Post date:** [February 10, 2025, 6:37pm UTC](https://community.hubspot.com/t/retroactively-tagging-emails/125783/1 "2025-02-10T18:37:20Z")

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I’m trying to go back and add custom tags to individual emails so that I can then analyze email performance filtered by the tag.  
For example, I’d like to go back and add a “case-study-ref” as a tag to emails referenced a case study. And then I want to analyze engagement stats based off that tag that way I can know if that’s a good idea or not.  
Anyone know if this is possible?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [February 11, 2025, 11:40am UTC](https://community.hubspot.com/t/retroactively-tagging-emails/125783/2 "2025-02-11T11:40:10Z")

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Hi @YFeld,

No, such a feature does currently not exist – neither for marketing nor for sales emails. For marketing emails, other users typically either use the assignment to a campaign to group/categorize emails or include information in the email title. Once you do that, you can use the custom report builder and filter for all emails with names/titles containing certain words.

If you want a dedicated tagging capability, I’d recommend requesting so from the product team by submitting a post to the HubSpot Ideas section of the community: [https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot\_Ideas](https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas)

Best regards
