Responding to Online Reviews (Google, TripAdvisor, etc.)

Hello, Hubspot!

It would be great to have an integration in place to answer online reviews about our businesses within the Helpdesk feature, including Google reviews, Facebook reviews, TripAdvisor, Yelp, etc.

The dream would be that each review we get on Google, for example, a Hubspot ticket is created in the Helpdesk. The agent can reply just like an email or form submission, and then the reply is posted to Google as if we were replying from Google directly.

Is this possible with the way Hubspot is now or is this something that can be considered in the near future?

Hey Raymond!

I’ve seen quite a few ask about a review platform <> Hubspot integration. A lot of posts I saw was regarding Google Business Profiles, so I started building one myself. The main idea is:
- View all Google reviews directly inside HubSpot
- Reply to reviews without leaving HubSpot
- Tie reviews back to companies
The card would be inside of a company within the CRM. You open the company and see all of the reviews listed for that business, which would allow you to respond to the review right then and there. Pretty simple and straight forward to start.

I’m currently waiting on final approval from Google on a few things, but I’m looking to work closely with a few people to shape this around real-world use cases. After reading your post, it seems your workflow might be something entirely different than what we had in mind. Would love to connect with you privately and chat through what your perfect solution would be!