The lead scoring in HubSpot is so basic and lacks good functionality. I need the ability to score leads in a tiered approach based on fit and engagement (i.e. better fit leads require less engagement to qualify). I was able to easily build this in Marketo previously using an Alpha-Numerical scoring grid where A,B,C,D scores are based on person/company fit and 1,2,3,4 scores are based on engagement. Then the scores were combined to create a score (e.g. “A3”). It was then so easy to adjust who qualified by telling the system which “scores” qualified, and adjusting qualifying scores was also very easy, just add or eliminate the alpha-numerical scores you did or did not want to include.
The other thing that HubSpot doesn’t allow for is socre deprecation or reset. Scores need to lose value over time if no action is taken, or be reset to “0” if marked “Nurture” for example; resetting their ability to move back to a qualified status with additional engagement.
Lastly, we manage multiple brands and our scoring is slightly different. I have no way of scoring leads differently or creating custom scenerios based on the source of the lead.
Those are just a few issues…