Resending to non-openers

Hi @christinehow

If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email.

Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn’t open the email

Hope this helps.