Over the past few months we’ve been testing WhatsApp Business “Flow” templates (interactive, multi‑step forms that run entirely inside a WhatsApp chat) to capture leads and guide them through their customer journey. The numbers speak for themselves:
Interaction rate ≈ above 80 % nearly double of our email‑marketing benchmarks.
Higher conversion to qualified lead versus the identical form embedded on a web page.
Unfortunately, we can’t realize the full potential of these flows because HubSpot currently supports only standard WhatsApp Marketing templates (simple message or button).
With Flow templates we face three main roadblocks:
Not able to use them inside Hubspot Template Manager.
No field‑to‑property mapping, so the data collected in a flow never reaches the CRM.
It would be relevant to better integrate Whatsapp posibilities in Hubspot as takes more importance in the customer journey worldwide.
This is exactly the gap worth raising, and your three roadblocks are the heart of it: no Flow templates in the Template Manager, no field-to-property mapping, and no data coming back to the CRM.
Disclosure first, I am the founder of Flowella, so I have an interest here. That said, it is the only integration on the HubSpot App Marketplace that turns your existing HubSpot forms into native WhatsApp Flows with no code.
How it maps onto your three points:
- You point it at a HubSpot form you already have, and it mirrors the fields, options and validation into a native WhatsApp Flow. No rebuilding by hand.
- When a contact completes the Flow inside WhatsApp, the answers are written back to HubSpot against the mapped properties as a native form submission. The same workflows, scoring and reporting you already run all fire as normal.
- Because it lands as a real submission rather than a simple message or button template, the structured data reaches the CRM the same way a web form would, only captured in the chat where, as you found, the interaction rates are far higher.
It runs on the official Meta WhatsApp Business Platform.