@MariaRochford This happens constantly at my company, and here’s how I handle and what the data and reporting impacts are:
- For emails that have already been published/sent, go into the email setup page and click “Actions” at the top right. One of the options is “Edit Campaign”. Click that, and choose the correct campaign from the dropdown. (There is a warning message, but nothing to be concerned about.)
- I have found that after updating this, all the HubSpot marketing email data is correctly associated with the updated campaign: delivered, opens, clicks, etc.
- But the web analytics data (whether in the HubSpot reports or another platform like Google Analytics), the campaign will still be missing. That campaign needs to be associated BEFORE the publish to correctly add it to the “utm_campaign” parameter. If it wasn’t there at the time of send, too bad, it doesn’t get retroactively injected into the copy/links of the email that was already sent.
Hope that helps!