Report on Unsubscribe Reason Over Time

Hello everyone.

I have my Unsubscribe survey enabled, so for every email I send I can see why people are unsubscribing. In the indivdiaul email report, this is very easy to see.

I want to make a report that shows me Unsubscribe reason over time, or Unsubscribe reason for many emails. However, when I go in to make a Custom Report, I don’t see Unsubscribe Reason anywhere in the fields. I have tried a number of ways but never see it.

How can I make a report that lets me see Unsubscribe Reason Over Time? Thanks!

Hi @JMcLaughlin06,

This info sits in the data source “Marketing email activities”.

Best regards

Thank you! I still can’t quite figure out how to build the entire report. Is there a step by step guide I could look at that would show me how to build a report like this?

@JMcLaughlin06 drag the ‘(count) gave reasons for unsubscribe’ on the y axis, the timestamp on the x axis and ‘Reason’ into ‘Break down by’. That should already give you what you need.

If you need the steps before that as wel, this article explains how to get there: Create reports with the custom report builder

thank you so much that is perfect!!