Desired Capability: Pull up a report (or maybe create a list) of contacts where there were no tracking cookies or the cookies were blocked on their end.
Goal: Most of the configurations in the portal are heavily dependent on behavioral events and page views, which also rely on tracking cookies. With cookie tracking getting blocked, we lose visibility on where they are in the customer journey.
Use Case: With our leads being worked on by specific sales reps, it is very important for them to have visibility on their lead’s journey to be able to close the leads better and faster.