Absolutely needs to happen! I know how much email our sales representatives receive, and I’ve caught email responses over the years that may have been missed sales opportunties if the one-to-one emails weren’t logged. ALL emails and responses should be logged to the accounts regardless of how they’re being sent. Not to mention issues where an employee is no longer with the company, and the responses to marketing emails are only logged in their linked email box. Much easier to look over the accounts than it is to sift through someone’s emails.