# Rep Activity Report

**URL:** <https://community.hubspot.com/t/rep-activity-report/128172>\
**Category:** Dashboards & Reporting\
**Tags:** professional, enterprise\
**Created:** [March 18, 2025, 2:29pm UTC](https://community.hubspot.com/t/rep-activity-report/128172 "2025-03-18T14:29:55Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![TPaci](https://avatars.discourse-cdn.com/v4/letter/t/76d3ee/32.png) [@TPaci](https://community.hubspot.com/u/TPaci)\
**Post date:** [March 18, 2025, 2:29pm UTC](https://community.hubspot.com/t/rep-activity-report/128172/1 "2025-03-18T14:29:55Z")

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I want to build a report that shows the activity (calls, emails, SMS) of each sales rep and exclude any of that activity that is going to a Contact that is a “Customer”.

Basically, how many cold emails are being sent and outbound calls to non-customers.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [March 18, 2025, 2:33pm UTC](https://community.hubspot.com/t/rep-activity-report/128172/2 "2025-03-18T14:33:14Z")

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Hi @TPaci,

This can be done with the custom report builder: [Create reports with the custom report builder](https://knowledge.hubspot.com/reports/create-reports-with-the-custom-report-builder)

As a primary data source, select activities, as an additional data source contacts.

Once in the editor, you can add a report filter to exclude contacts who are customers. Then, you can drag and drop activity type, count of activities and activity date / assigned to into the editor.

Have a look and let me know if you have any follow-up questions!

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**Author:** ![TPaci](https://avatars.discourse-cdn.com/v4/letter/t/76d3ee/32.png) [@TPaci](https://community.hubspot.com/u/TPaci)\
**Post date:** [March 19, 2025, 1:28pm UTC](https://community.hubspot.com/t/rep-activity-report/128172/3 "2025-03-19T13:28:07Z")

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Close. But it’s not breaking out the activity by User.

 ![Screenshot 2025-03-19 at 8.25.54 AM.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/e/7/e75cbe469dc35ae2636893b1676b4d8ae1b4ea93.png)

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [March 19, 2025, 1:29pm UTC](https://community.hubspot.com/t/rep-activity-report/128172/4 "2025-03-19T13:29:32Z")

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@TPaci you just need to drag and drop “Activity assigned to” into the “break down by” area.