Everyone loves warm referrals, but they aren’t always predictable. Cold outreach, on the other hand, scales—but conversion rates are lower. If you had to double down on one for the next six months, which would it be? And how do you actually make referrals or outbound work consistently? --- This post was migrated from connect.com and was originally published at an earlier date.
Referrals are where it is in my line of business (professional tax services and consulting) because with the referral comes third party endorsement of trust and confidence. That is more than half the battle. --- This post was migrated from connect.com and was originally published at an earlier date.