A client would like to resend the same email 4 times with just a different subject line over a 6 week period. Is that possible in a workflow or is that just a manual send?
Normally you’d use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.
Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.
Good luck on your project.
Thanks so much for your reply and guidance. I agree, it’s a little out of the norm and I will be making alternative suggestions as well. Thank you!