Missed the December 2023 HUG for B2B Technology USA webinar? No problem! In this video, you’ll learn how to:
- Use negative attributes to deprioritize bad fit leads
- Go beyond page views and email opens when assessing sales readiness
- Program forms to automatically progress lifecycle stage, regardless of score
- Understand how lead scoring can affect your Salesforce or Dynamics sync
- Reporting on the average score of closed deals to determine how well your formula is working
Bonus: implement a marketing contact automation strategy to save money on your HubSpot subscription