Hey all,
Been a digital marketer for almost 15 years, but only just recently have the pleasure of exploring Hubspot.
I’m hoping to create an automated function for email marketing.
Situation:
I create a promo email (Spring Sale Promo) and send to our main subscriber list with Subject line A.
What I want to automate is, 48 hours later, every subscriber who did *not* open the email, gets the same email sent to them again with Subject line B.
It allows to highlight a different aspect or angle, or just utilize a different appeal to get the open for the email, while also not spamming everyone who *did* already open the first one.
I tried fiddling a little bit with making a workflow from scratch, but couldn’t seem to get it to work.
Any help is much appreciated!
Hi @drewspotshubs ,
You’re on the right track by looking at workflows. I think the way to do it would be with the following steps:
- Create 2 versions of the email with the different subject lines. Please, note, the Variant B of the subject line email needs to be for “Automation” as opposed to a standard email
- 3. Create a blank Contact workflow with a trigger “Marketing emails”
- Find the email with subject line Variant A and then select “email was delivered to contact”
- Add a delay 2 days
- Have an IF statement to check if after the 2 days, the email is still not opened.
- If so, the action should be “send an email” and select the one with subject line Variant B (in my screenshot I’ve not selected anything, hence the message).
The workflow should look like this:
Please. note, that due to the Apple iOS privacy update, it is possible that people had opened the first email, however, that’s not reflected in the system. This means that they will be enrolled in this workflow and will be sent the same email with a different subject line. Think about what impact this could have on the brand should it happen.
I hope this helps,
Eli
