Were on a marketing email distribution list/audience
Did NOT receive the email(s) because they had “Non-marketing contact” status at the time of send
Have a valid email address (Email is known)
Have NOT opted out of email communications
Don’t have hard bounce issues
The goal: Convert these contacts to marketing contact status and re-engage them with the content they missed.
My current roadblock:
I’m trying to build enrollment filters that identify contacts who “should have been sent an email but weren’t due to non-marketing status.” My current criteria includes:
Marketing contact status = Non-marketing contact
Email is known
Opted out of email: Marketing Information = (this is where I’m stuck)
There’s no way to generally filter for contacts that should’ve received an email but haven’t. For that, you would have to open individual marketing email sends, click into the Recipients tab, then into the Not sent section, and (for each send) create a static list of contacts who were not sent that email because of missing marketing contact status.
If you generally assume that these contacts should’ve been on any recipient list in a given time frame, you could simply filter for contacts where the following is the case:
Last marketing email send date is unknown OR Last marketing email send date is more than (for example) 365 days ago
AND
Unsubscribed from all email is not equal to True
AND
Invalid email is not equal to True
AND
Email is known
AND
Email hard bounce reason is unknown
AND
Marketing contact status is Non-marketing contact
AND
Opted out of email: Marketing information is not equal to True
Keep in mind that none of the criteria above are checking for an actual legal basis to send emails to these contacts - which is required most countries of the world as far as I know. The absence of negative criteria does not mean there is a legal basis, just that these are technically eligible to receive emails. (My reply does not constitute legal advice.)