Hello, Has anyone had any successes with a re-engagement campaign? We are currently in the process of launching this but concerned that a lot of our customer contacts are part of the unengaged contacts. We are hesitant to just remove them from our marketing contacts. Any advice or tips to share?
@EKopec re-engagement campaigns can be very effective if you’re content is aligned with where they are in the buyer journey - it can also be heavily impacted by the source and quality of your leads.
In combination with the unengaged contact list, you could create a lead score that could help you further segment the list to see who would be best for re-engagement.
I wouldn’t be afraid to remove them as marketing contacts if they truly are unengaged - a feedback survey is a great way to gain insight into why you lost them and confirm they are truly lost.