Quick Tip: How can I link to a contact's Salesforce record in a HubSpot email?

[CasperOng]

You can link to a contact’s Salesforce record by appending the personalization token for ‘Contact ID’ or ‘Lead ID’ as part of a URL link that you specify in the email editor. A time when you may want to use this option is when sending an internal email via a HubSpot workflow. Click here to learn how to send an internal email using workflows.

Please note that this work-around only works for Marketing Hub Professional and Enterprise accounts.

There are existing personalization tokens for the Salesforce ‘Contact ID’ {{contact.salesforcecontactid}} and Salesforce ‘Lead ID’ {{contact.salesforceleadid}}.

• From your HubSpot Marketing account, go to Content > Email > Create or Edit your email.
• Locate the area in your email you wish to add this Salesforce Lead or Contact link.
• Select Insert > Link > Input a link that looks like one of the following:
  • https://na#.salesforce.com/{{contact.salesforceleadid}}
  • https://na#.salesforce.com/{{contact.salesforcecontactid}}
• The “#” will be unique, depending on your instance of Salesforce. Replace this with whatever you see in a URL when viewing a record in Salesforce.

• If you’re using Salesforce Lightning, your URL will look a little different but will still contain a unique number for your instance and the record ID, as shown below:

• For the rest of the URL, use the personalization token for ‘Lead ID’ or ‘Contact ID’ as indicated: {{contact.salesforceleadid}} or {{contact.salesforcecontactid}}.

To check your work, try sending yourself a test email as a particular contact who is already syncing with Salesforce and contains a ‘Lead ID’ or ‘Contact ID’ value in their HubSpot contact record. The test email should display a complete URL. When clicked, the URL should take you to that contact’s Contact or Lead record in Salesforce.