Quick Tip: Associating Contacts, Companies, and Deals - A Case Study in Lemonade

A helpful way to think about contacts and companies, and agree with SeanHenri’s comments about industry. I’m finding the one contact per company to be a significant constraint. Let me paint the picture with the lemonade model first then share my specific scenario.

Many of the lemonade stand contacts belong not only to one household and one neighborhood… they may actaully belong to multiple households (kids staying with different parents thus different households) and multiple neighborhoods (kids staying with different parents in different neighborhoods, parents having a work neighborhood and a home neighborhood). But, perhaps more signficiantly, contacts can belong to multiple organizations such as household, church, soccer club, softball team, boy/girl scouts, etc. and we could be trying to cut lemonade deals with individuals, households, clusbs, etc. And, a contact who likes the lemonade stand might be able to influence multiple different organizations of which he/she is a part.

In my particular case, I’m trying to find a way to represent a coach (contact) who is a member of a coaching organization (company) but who also works with multiple clubs (other companies) which also have members (contacts). To do this I would need a field associated with coach (contact) where I could include multiple clubs (companies). Simply using a text field for this is not a great answer. Any suggestions?