Mon professeur de marketing à l’habitude de me dire que faire la vente c’est apporter justement cette solution aux besoins du consommateur, pas generer du CA
paske li bay kliyan yo opòtinite pou yo toujou ap etilizel.
Oui, c’est généralement ainsi que je procède, même si je ne l’appelle pas forcément de la vente inbound, je tiens à comprendre les besoins du client et y répondre de manière adaptée, sans chercher à lui imposer un produit qui ne correspond pas à ses attentes.
During my brief journey in sales, I followed the same strategy as in inbound marketing, without really realizing it…
I was already working this way, albeit quite intuitively. I would hold a preliminary meeting to first understand the client’s needs, without directly imposing a sales process on them. Then, based on their responses, I would assess whether they were a qualified lead or not, to decide whether to continue the sales process, redirect them to another department, or offer them a product better suited to their situation.
By inbound marketing, which is what I practice, I mean highlighting the product’s benefits in a way that encourages the prospect to make a purchase decision and ultimately close the sale.
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I have a small idea. If an inbound sale is made, there is a profit in the company without counting losses, but often it makes it profitable.
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Anyway, I tell myself that regardless of the terminology, the key thing is that the product is sold and the customer is satisfied with it.
For me, inbound sales is first about understanding the problem the prospect is facing, then deducing their needs, and finally guiding them throughout their buying journey.
In short, inbound sales isn’t about forced selling, but about follow-up.
This approach aligns quite well with my philosophy of sales, even if I wouldn’t necessarily label it as “inbound sales.” I prioritize listening and understanding the customer’s needs above all else, aiming to provide a relevant solution rather than pushing for a sale at any cost. In a B2B context, particularly on technical projects, I believe the salesperson’s role is also to guide, advise, and build long-term trust.
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Inbound sales are different primarily because the seller doesn’t start by trying to convince someone who doesn’t know them. The customer has usually already shown interest.
As for me, inbound sales is distinguished by the relationship that the sales representative builds. Indeed, they combine empathy, kindness, and support. All within a business context where they manage to propose a specific and actionable solution.
Inbound sales is centered on the product consumer. It is about finding the right tailored solution to meet their needs in order to create a sense of satisfaction and a positive customer experience. It is not so different from what good salespeople do: listen to understand the problem and offer the best deal.
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