what is the difference between building buyer’s personas and customer segmentation? Also, please give an example to drive the point clearly.
Hi @ARaina,
Thank you for reaching out to us!
We appreciate your curiosity in understanding the difference between buyer persona and customer segmentation. I was able to find a blog that is a quick 6-minute read and goes into what the differences are.
Please feel free to post any additional questions you may have here. We would be more than happy to get it answered for you.
Best,