Hi, how are you doing, my friends?
Hello everyone!
For my business (brand strategy consulting and digitalization for independent real estate and recruitment agencies in France, Belgium, and Switzerland), I built my persona by combining two approaches:
1. Field research: Direct conversations with SME/Micro-business leaders (8–15 employees) to identify their actual pain points; CRM complexity emerged as the number one barrier.
2. Digital maturity analysis: I segmented prospects based on their level of tooling rather than just their industry, which resulted in a much more actionable persona.
Tip: Starting with specific pain points gives you a persona that you can actually use in your outreach efforts.
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