I completely agree! when trying to determine the success of Sales outreach, having some data to analyze is key. We need access to the same kind of data we are provided on marketing emails. Breakdown of titles, industries, a list of who was sent the email. We should also be able to add these templates into a campaign such as a Sales Outreach campaign.
These are often very different activities than marketing run campaigns as they are based on activities Sales reps are taking. We need to be able to evaluate these and identify successful trends so that we can promote the success of these activities in order to generate more sales.