Pronouns should be a standard contact property in the CRM. Identity markers should be something that Hubspot users should not have to use their custom properties to create, espeically free users who have a limited number of custom properties.
Guidance from the National Instutite of Health: What Are Gender Pronouns? Why Do They Matter?
“These actions help make our workplace more inclusive of transgender, gender nonconforming, and gender non-binary people. Using appropriate pronouns is a first step toward respecting people’s gender identity and creating a more welcoming space for people of all genders. Whatever approach we take to address pronouns, the bottom line is that everyone deserves to have their self-ascribed name and pronouns respected in the workplace.”