Product feedback: survey send reporting is misleading
Please improve feedback survey email reporting so it clearly separates initial send, reminder send, and unique recipient metrics.
What’s missing
- Initial send count
- Reminder/resend count
- Unique recipients sent
- Unique delivered
- Unique opens
- Unique clicks
- A clear label showing whether metrics are combined across send waves or unique by contact
Why this is a problem
The current survey reporting appears to aggregate the original send and reminder send together, but the interface does not clearly explain that behavior or provide a breakdown by send wave. That makes the numbers difficult to reconcile against the original list size and creates confusion about what actually happened.
Example of the confusion
A survey can show sent and delivered totals that are much higher than the original audience size, but there is no clear way to tell:
- how many were sent in the first wave,
- how many were sent in the reminder wave,
- and how many were unique contacts versus repeated send activity.
Requested improvement
Please add a reporting view that breaks survey email performance into:
- Initial send
- Reminder send
- Combined totals
- Unique-recipient totals
This would make the reporting much easier to trust and much easier to explain internally.