# PR Reporting

**URL:** <https://community.hubspot.com/t/pr-reporting/133517>\
**Category:** Reporting & Analytics\
**Tags:** professional\
**Created:** [May 28, 2025, 4:46pm UTC](https://community.hubspot.com/t/pr-reporting/133517 "2025-05-28T16:46:18Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![JonasDominique](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jonasdominique/32/203539_2.png) [@JonasDominique](https://community.hubspot.com/u/JonasDominique)\
**Post date:** [May 28, 2025, 4:46pm UTC](https://community.hubspot.com/t/pr-reporting/133517/1 "2025-05-28T16:46:18Z")

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Hi everyone! My company, LeaseLock, invests in public relations as a major part of our brand’s strategy for many many reasons. We have been tracking success separately from Hubspot because we don’t know how to bridge the gap - but with the Marketing Campaigns feature being so useful to see eveyrhing related to a campaign in one place, we 'd like to take it a step further and try to somehow show PR metrics in Hubspot to get a clear view of each stage of the funnel and how our results are connected to even our press coverage.

Does anyone know a way to do this? We use a public relations agency who leverages businesswire, if that helps, but we also land newsjacking opportunities and tons of pitches / bylines in trade publications who I don’t think will put our tracking code on their stories’ pages.

Any help from someone doing this well is appreciated!

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**Author:** ![Josh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/josh/32/17115_2.png) [@Josh](https://community.hubspot.com/u/Josh)\
**Post date:** [May 28, 2025, 7:38pm UTC](https://community.hubspot.com/t/pr-reporting/133517/2 "2025-05-28T19:38:20Z")

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Hi @JonasDominique,

I’m curious to hear others’ responses on this, but I do think it’s going to be tricky. In your scenario, your efforts are taking the individuals to other websites, in which you mention would not include your tracking code. Even URL shorteners would be a challenge given the source of the content.

I think the only way you could get an accurate view of the big picture is by pulling marketing data via API from the other sources into HubSpot, probably via marketing events. With that being said, at first glance of the BusinessWire API, it appears limited as far as analytics information goes.

There are lots of ways to get the partial picture (as you’re probably doing already), but everything will be a challenge.

Best of luck in solving this, but also looking forward to hearing from others!

@karstenkoehler @DaveMeyer

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**Author:** ![DLwarance](https://avatars.discourse-cdn.com/v4/letter/d/3be4f8/32.png) [@DLwarance](https://community.hubspot.com/u/DLwarance)\
**Post date:** [February 23, 2026, 11:52am UTC](https://community.hubspot.com/t/pr-reporting/133517/3 "2026-02-23T11:52:17Z")

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You can use custom properties in HubSpot to tag deals or contacts with a “Source” specifically for earned media.

I track my PR-driven leads this way by manually updating the lifecycle stage when a mention hits.

It took some trial and error, but after I started working with PR Superstar, I realized that having a consultant who understands how to bridge that gap between news coverage and actual business inquiries makes the data entry much cleaner.

Just set up a “PR Attribution” dropdown to keep it organized.