# Pillar page and topic cluster

**URL:** <https://community.hubspot.com/t/pillar-page-and-topic-cluster/41720>\
**Category:** Content Strategy & SEO\
**Created:** [August 3, 2021, 1:23pm UTC](https://community.hubspot.com/t/pillar-page-and-topic-cluster/41720 "2021-08-03T13:23:34Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![MDedhiya](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mdedhiya/32/87988_2.png) [@MDedhiya](https://community.hubspot.com/u/MDedhiya)\
**Post date:** [August 3, 2021, 1:23pm UTC](https://community.hubspot.com/t/pillar-page-and-topic-cluster/41720/1 "2021-08-03T13:23:34Z")

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What is the difference between a pillar page and topic cluster and how does it relates to SEO?

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**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\
**Post date:** [August 5, 2021, 3:48pm UTC](https://community.hubspot.com/t/pillar-page-and-topic-cluster/41720/2 "2021-08-05T15:48:49Z")

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Hi @MDedhiya

A pillar page is usually a long form, comprehensive piece of content that sits at the heart of a topic cluster. A topic cluster is made up of a pillar page (intended to rank for the topic keyword) and supporting content (typically blog posts) that all link to the pillar page consistent using the topic keyword.

Topic clusters are a modern approach to SEO and help you drive ROI from content by ranking for relatively competitive, quite broad informational keywords.

Hope this helps?