# Personalizing email content for smart list **URL:** \ **Category:** Email Marketing Tool\ **Tags:** lists, campaigns, marketing-email\ **Created:** [January 3, 2024, 2:09pm UTC](https://community.hubspot.com/t/personalizing-email-content-for-smart-list/97017 "2024-01-03T14:09:06Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![nowardelbosque](https://avatars.discourse-cdn.com/v4/letter/n/58f4c7/32.png) [@nowardelbosque](https://community.hubspot.com/u/nowardelbosque)\ **Post date:** [January 3, 2024, 2:09pm UTC](https://community.hubspot.com/t/personalizing-email-content-for-smart-list/97017/1 "2024-01-03T14:09:06Z")
Hi, Here’s what I would like to do - or find a work-around. I have 2 different smart lists - basically 2 customer segments with 2 different pricings. Whenever I send a newsletter, I need to send it to both lists and personnalize the content so they can download documents or read content based on the segment they’re in. Would it be possible to create a single email and display different content / download links based on the Smart List? Thanks in advance, Arnaud ---
**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\ **Post date:** [January 3, 2024, 2:15pm UTC](https://community.hubspot.com/t/personalizing-email-content-for-smart-list/97017/2 "2024-01-03T14:15:50Z")
Hi @nowardelbosque, Yes, HubSpot has a feature for this: smart rules. It’s available in Marketing Hub Professional and Enterprise. > **[Create and manage smart content rules](https://knowledge.hubspot.com/website-and-landing-pages/create-and-manage-smart-content-rules)** > > Learn how to customize sections of your HubSpot pages, templates, and emails based on information you've gathered about your visitors. Best regards!