personalized link in an email to a form.

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

I want to set up a workflow where I request contact information in multiple steps. Each step consists of sending an email with a link to a form.

How can I include a personalized link in an email so that I can enrich the contact I created in the first step with information from the second step.

Do I have to request the email address in each form to further expand the contact? Or is there a better way?

2

Hi @Niels2,

Capturing the email address in each step and form is the only reliable way, yes. While you can rely on accepted cookies to skip the email field, the enrichment will fail when recipients change devices, clear cookies or simply don’t accept them.

Best regards!