# Personalization

**URL:** <https://community.hubspot.com/t/personalization/75518>\
**Category:** CRM\
**Tags:** free\
**Created:** [February 19, 2023, 4:52pm UTC](https://community.hubspot.com/t/personalization/75518 "2023-02-19T16:52:33Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![JTengstrom](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jtengstrom/32/82797_2.png) [@JTengstrom](https://community.hubspot.com/u/JTengstrom)\
**Post date:** [February 19, 2023, 4:52pm UTC](https://community.hubspot.com/t/personalization/75518/1 "2023-02-19T16:52:33Z")

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![Screenshot at 2023-02-19 11-47-11.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/f/f821be91805a960b3fb6351545dafd665285cb66.png)

Greetings!

I created an email template and the HubSpot AI suggests I create a personalization token of some kind? See attached digital image I upoaded via my desktop using image capturing software.

What I do know is that I would like to automatically add the leads name to the opening of my email so it is personalized and warm sounding. Is this what the AI is asking me to do?

How exactly do I do it?

Thank you!

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [February 19, 2023, 5:08pm UTC](https://community.hubspot.com/t/personalization/75518/2 "2023-02-19T17:08:32Z")

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Hi @JTengstrom,

HubSpot is suggesting that you use personalization tokens that pre-populate the email template, based on the information that is stored on the contact record that the email is sent to.

For example, you could create a salutation that’s “Hi FIRSTNAME” by following the steps from my screenshot below:

 ![karstenkoehler_0-1676826396956.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/6/7/67fe2e0ee927a9e215ffe3ffdc79356cf922763d.png)

Whatever information you have on the contact record you can automatically populate by using a personalization token. More on this here: [Use personalization tokens](https://knowledge.hubspot.com/website-pages/personalize-your-content)

Best regards

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**Author:** ![JTengstrom](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jtengstrom/32/82797_2.png) [@JTengstrom](https://community.hubspot.com/u/JTengstrom)\
**Post date:** [February 24, 2023, 5:44pm UTC](https://community.hubspot.com/t/personalization/75518/3 "2023-02-24T17:44:29Z")

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Thank you! I was able to get this to work!