# Personalised Mass Emails

**URL:** <https://community.hubspot.com/t/personalised-mass-emails/127257>\
**Category:** Email Marketing Tool\
**Tags:** marketing-email\
**Created:** [March 4, 2025, 7:43am UTC](https://community.hubspot.com/t/personalised-mass-emails/127257 "2025-03-04T07:43:24Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![infoconsciesg](https://avatars.discourse-cdn.com/v4/letter/i/d07c76/32.png) [@infoconsciesg](https://community.hubspot.com/u/infoconsciesg)\
**Post date:** [March 4, 2025, 7:43am UTC](https://community.hubspot.com/t/personalised-mass-emails/127257/1 "2025-03-04T07:43:24Z")

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Hi, I need to send personalized emails in bulk, but each one should have unique content tailored to the recipient—not just their name or company name, but also specific parts of the message. At the same time, I want all these emails to be part of the same campaign. Is there a way to achieve this without manually sending individual emails to each contact?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [March 4, 2025, 7:45am UTC](https://community.hubspot.com/t/personalised-mass-emails/127257/2 "2025-03-04T07:45:36Z")

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Hi @infoconsciesg,

Depending on what exactly you want to personalize, this can be achieved with personalization tokens and smart rules:

> **[Use personalization tokens](https://knowledge.hubspot.com/marketing-email/use-personalization-tokens)**
>
> Learn how to use personalization tokens in HubSpot to display the custom property value for a specific contact.

> **[Create and manage smart content rules](https://knowledge.hubspot.com/website-and-landing-pages/create-and-manage-smart-content-rules#add-smart-content-to-your-marketing-emails-marketing-hub-professional-and-enterprise-only)**
>
> Learn how to customize sections of your HubSpot pages, templates, and emails based on information you've gathered about your visitors.

For tokens, the individualized content needs to available in a contact property. For smart rules, you would define different content for segments of your recipient group.

Best regards