Personalisation tokens and sent marketing emails view on the Contact record timeline

Smart CRM & Sales Hub CRM
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1

I would find it beneficial to be able to view the personalisation tokens that were set within the marketing email that has been sent to a contact on the contact record timeline itself.

Would be nice to get a view of what exactly the recipients get on their end once you send them a marketing email.

2

Hi @LStoichkova,

This is currently not possible but has been requested by some users before: https://community.hubspot.com/t5/HubSpot-Ideas/Access-copy-of-marketing-email-a-contact-has-received-from/idi-p/361148

I’d recommend upvoting and commenting. This will alert you when the request is updated.

The product team reviews these requests based on their popularity. If you want to help others find this request more easily, you can accept my reply as a solution. I’d appreciate it!

Best regards

3

Hi @LStoichkova,

Good news, this is now possible :slightly_smiling_face: https://app-eu1.hubspot.com/l/product-updates/?rollout=284941

View Personalized Emails on Contact Records

What is it?

You can now view the exact personalized marketing email sent to each contact directly from their contact record. If you send an email using smart content, programmable email modules, or dynamic AI text tokens, you can access the fully-rendered version of what each contact received by clicking “View sent email” on their activity timeline. This view is available for 30 days after the email is sent.

Why does it matter?

When your team views a contact record, they can see that a marketing email was sent — but not what was actually in it. For highly personalized emails, this creates a visibility gap: sales reps don’t know what products were recommended, what content was highlighted, or what messaging the contact received.

Now you can give your entire team visibility into the exact email each contact saw, enabling:

  • Marketing and sales alignment: Sales gets the full context before they reach out, making follow-ups more relevant and informed.
  • Verification of personalization efforts: Confirm that dynamic content, smart rules, and AI-generated text rendered correctly for specific recipients.
  • Faster troubleshooting: Quickly identify and diagnose personalization issues by viewing the actual output on individual contact records.

How does it work?

  1. Navigate to a contact record in HubSpot.
  2. Find the marketing email activity on their timeline.
  3. Click View sent email to open the exact version of the email that contact received.
  4. The personalized email will be available to view for 30 days following the send date.

Looking for a permanent audit trail? If you need to retain copies of sent emails beyond 30 days for compliance purposes, we recommend using the BCC compliance copy feature instead.

Who gets it?

All hubs and tiers

Best regards