Hi all - I’ve made a similar querie on Google Ads Community page - that you can find here: Hubspot x Google ads - Performance Max Campaigns - Google Ads Community
Fingers crossed!
- Lucy
ya that’s absolutely right. it’s not a solution--its a workaround to understand contact and customer counts that can be attributed to a PMAX campaign. You can update these lists and reports to first touch but you’ll have to manually attribute revenue with your own weighting out of system (I use search campaign averages from Hubspot Ads). We implemented this workaround as a way to validate (or invalidate) the efficacy of PMax campaigns bc Google conversion numbers were so much higher than Search campaigns. It does not provide any journey or revenue insights--which is why many of us pay the $$$ for Hubspot. Summary: Hubspot still needs to address this problem.
Yes. This. Please enable PMax ad tracking - add to the integration!
Not having to create UTM codes for ads is probably the biggest hidden benefit - and competitive advantage vs other platforms - of using Hubspot for multi-channel marketing.
Would be really helpfull if this would be added. Currently we have a gap in our campaign analysis
Need solution for this!
I recently left Google after 10 years working on their Ads/Automation products, and I can confirm that nearly ALL of Google’s 2024 automation Engineering resources are being poured into PMax. This is Google’s P0 for the forseeable future. HUBSPOT NEEDS TO SUPPORT THIS AD TYPE, OR THE GOOGLE ADS CONNECTOR FEATURES WILL SOON BECOME OBSOLETE!!!
@karstenkoehler @TomM2 @trevordjones @johnelmer @danmoyle @Anton
Hey! Sorry for the mass tag on this reply - would just truly love a solution to this problem - or at least know if there’s a solution coming soon?
Thanks, Lucy
I’ve reached out to our Paid team to see if they have any input. Will let you know what I find. In the meantime, I sugguest upvoting and commenting on the post on the ideas board: https://community.hubspot.com/t5/HubSpot-Ideas/Ad-tracking-for-Google-Performance-Max-campaigns/idi-p/891991
We have the same problem in our reports. The main utms are still tracked (source, medium and content for example) but the campaign and term are not tracked correctly. We have tried everything but on hubspot the tracking does not appear.