Hi JBrenna,
Does this ‘track by consent’ option also apply to one-on-one mails?
Hello,
To go further, I’m wondering about the application of tracking on sales tools such as sequences or the prospecting agent. Open rates are one of the metrics tracked for engagement by the AI agent. What will this be replaced by?
Thank you for your help.
Hi Jackie,
On which channel will the official announcement of the feature be made?
When the product launches there will be a Product Update in your portal and I will also update the status for this thread!
Yes - The new tracking consent record will govern both marketing and one to one email tracking.
None of these tools will be removed or changed, but if you’ve opted into consent based tracking then recipients who have revoked consent will not have data represented in these tools. Hope this helps!
Open/click distinction: If opted into our new consent tracking feature then the consent-to-track property will govern both open and click tracking. This means when a contact hasn’t consented, neither opens nor clicks will be tracked.
Per-brand storage: Yes - open and click data is already stored at the brand level and filtered based on which brand you’re logged into, so that behavior is consistent with how subscription types work today.
Yes! Linking my status above for convenience but please let me know if you have any other questions.
Hello @JBrenna
The law has now been passed in France, and we need to ensure compliance with email tracking. Currently, the lack of this feature is adding a significant extra burden for us. Do you have a product update date you can share with us?
Thank you in advance
Hi, thanks for your input. So basically HubSpot has no plans to differentiate open and click tracking like Mailchimp is currently doing?
I’m also referring to consent per brand. Will there be a subscription type per brand which captures this new type of consent?
Thank you for your response. So the number of opened emails will remain a metric for this graph, but it will only be populated if the platform is configured to track opens.
Hi Melanie,
My previous update includes all the details I am able to share at this time. I can assure you that we have a team of engineers actively working on this project and it is a top priority for our group. Delivery timeline is still a bit uncertain so I cannot share details there, but I will post here as soon as I have more information I can share. Thanks!
Hi, thanks for the follow-up!
Re open vs. click tracking - I can’t speak to Mailchimp’s product, but today we have portal-wide toggles for each as well as a per-email toggle to turn both off for a specific send. One thing worth noting is that while click tracking is its own setting, it’s only available when open tracking is on (since a click implies an open). Is your question whether you can have click tracking on while open tracking is off? If so, the answer is no. We require open tracking to be on for click tracking, and if you’re opted into consent-based tracking the consent record will govern both. If you have feedback here we’d love to hear it!
On brand-level consent - that’s something we’re actively evaluating as part of this work. Happy to follow up once we have more clarity there.