# Partner / Customer relationship

**URL:** <https://community.hubspot.com/t/partner-customer-relationship/77803>\
**Category:** CRM\
**Tags:** enterprise\
**Created:** [March 23, 2023, 8:43am UTC](https://community.hubspot.com/t/partner-customer-relationship/77803 "2023-03-23T08:43:27Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![TTrans](https://avatars.discourse-cdn.com/v4/letter/t/aca169/32.png) [@TTrans](https://community.hubspot.com/u/TTrans)\
**Post date:** [March 23, 2023, 8:43am UTC](https://community.hubspot.com/t/partner-customer-relationship/77803/1 "2023-03-23T08:43:27Z")

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I need a feature similar to the Parent / Child relationship.  
The purpose is to easily relate our partners and their customers, so we can de which Customers is “owned” by which partner and ect.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [March 23, 2023, 8:48am UTC](https://community.hubspot.com/t/partner-customer-relationship/77803/2 "2023-03-23T08:48:32Z")

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Hi @TTrans,

It looks like you’re on an Enterprise subscription. If you are, you could create a custom object for partners: [Create custom object records](https://knowledge.hubspot.com/crm-setup/use-custom-objects)

With partners as a custom object, you could associate records of that object with customer companies and with partner contacts, for example.

Best regards!

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**Author:** ![andreasintrow](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andreasintrow/32/54998_2.png) [@andreasintrow](https://community.hubspot.com/u/andreasintrow)\
**Post date:** [June 3, 2024, 1:46pm UTC](https://community.hubspot.com/t/partner-customer-relationship/77803/3 "2024-06-03T13:46:48Z")

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Hi @TTrans ,

We actually made a blogpost ([https://www.introw.io/resource-hub/the-3-ways-to-manage-your-b2b-partners-in-hubspot-and-attribute-r…](https://www.introw.io/resource-hub/the-3-ways-to-manage-your-b2b-partners-in-hubspot-and-attribute-revenue)) on the 3 ways how you can manage your B2B partners in HubSpot.

**There are 3 options:**

- **Custom properties ([video](https://www.loom.com/share/bfb8b036f80e430f9eeb91de606f9052?sid=19f667c5-c9a2-45d7-a77c-752e1c6c116e))**
- **Company associations with labels ([video](https://www.loom.com/share/ffe6f4b9b29a42ecae4feac622e0f807?sid=96cc3401-596c-4db5-b19a-7c5c03b2f120))**
- **Custom objects ([video](https://www.loom.com/share/e4905f56b0864290915ef5a383f46e9d?sid=5ff1a79e-a22f-416a-991a-e01bc7447b0f))**

Let me know if that’s usefull. 🙂

![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/9/79c4d2a883b3aad4840f8ea36b2ec7ce5f6ba7f3.png) **Andreas Geamanu**

Co-founder at [introw.io](https://introw.io/)

[andreas@introw.io](mailto:andreas@introw.io)

Connect on [LinkedIn](https://www.linkedin.com/in/andreas-geamanu/)