Like others have stated, really, just look at how SalesForce does it.
Have the ability to (at minimum) create a parent-child relationship where all attribution can roll up to the parent from the child campaigns.
Example (from a marketing perspecrtive):
Product Launch XYXY [parent campaing]
Launch email 1
Launch email 2
Paid Social
Paid Display
Webinar 1
PR
Blog Post 1
Blog post 2
Asset 1
Asset 2
Referal Link1 (partner)
Referal Link2 (partner)
Each bullet above could be considered a separate “child campaign” depending how you build it.
- or at the very least ELEMENTS of the campaign (which I know can be done easily), but in the past I would pump this into SF to build all the campaign heirarchies… unfortunately, we cannot do this simply with Hubspot.
MAYBE tags could work where we can roll up everything with certain tags to build out multiple views of campaigns, channels, etc.
This is actually a must have piece for most marketers. I have inheited a Hubspit instance upon taking a new role and am actually at a loss for how full attribution is done UNLESS I export everything and pump into Excel and other tools.
This absolutely needs to be implemented! Please prioritize this feature - would save everyone an immense amount of time and offer true visibility into a holistic campaign. Looks like this thread is YEARS old…
As an additional ask for this capability, we would like to see the Salesforce parent campaign roll up leads and contacts in the child campaigns when building lists for email campaigns.
Currently, we may have to select multiple child campaigns instead of choosing just a single parent campaign when build email lists.
We’re looking at Marketo and other solutions at this point. HubSpot has been promising to fix deficiencies in the Campaigns tool since 2019 and it never happens. Our renewal is in Feb. and I’m just fed up at this point. The company is only interested in expanding into new categories and is ignoring base marketing functionality others have had for several years. I’m done.
Please build this!
We need more in-depth features when it comes to campaigns. For instance, if our event is called, “Event 2021” - we’d like subcampaigns that we can can track within in it… like “Launch” and “Post Event” for communications like social, tasks, and email.
This will make it easier to see how many communications are marked as part of the launch and how many are part of the post-event.
Much agreed with the users who have previously contributed to this thread.
Please build/allow this!
It would allow us to have better (and truly aligned) reporting and integration with our Salesforce instance (which does allow for parent>child campaign hierarchy).
It’s a pretty significant missing functionality that’s key for reporting and orgnaization, and this was first requested in 2017!
This feature would allow our organization to track our marketing efforts better and in a more organized manner.
Two ways we would use it:
Creating a campaign to report on content marketing. This campaign would have several sub-campaigns, each with a different piece of content (blog article, whitepaper, webinar recording etc.). This way, we could track the success of each content piece as well as our content marketing strategy as a whole. While we could create individual campaigns for each of these and then externally combine the statistics, we’d like to keep all the data together in HubSpot for reporting and consistency purposes.
Create a campaign to report on our events. The campaign would have sub-campaigns for each event. We want to measure the success of each event so that we know which ones to run again. But we’d also like to have reporting readily available for events as a whole.
We’re dissapointed to discover that this feature isn’t available and hope that you’ll implement soon.
We are required to report out on overall campaign performance as well as sub-campaigns, and without this tool we are not accurately reporting this data to our Executive team or our Board.
We need this to deploy integrated campaigns - having global content campaigns with local child campaigns aligned around same messaging and content assets.