The detailed recommendations by a few users are spot on!
From a marketing perspective, a parent/child relationship is key. Every campaign has several assets, which may drive to different CTAs/assets. Ultimately, being able to say Campaign X, with the child relationships (however a marketer wants to break it out), would be helpful. Even more helpful, would be the ability to build reports on activities of the campaign and create an overall dashboard.
Below is another example of how a parent/child campaign could be broken down. This shows the importance of being able to properly track the medium and the asset that drove the conversion/form submission
Parent: Campaign XYZ
Child Campaign 1: Email Series
- Assets driven to
- Blog
- Webpage
- Schedule a Demo
- Request a Quote
- Newsletter Signup
- Brochure
- Webinar
Child Campaign 2: Paid Social
- Assets Driven to
- Schedule a Demo
- Brochure Download
- Webinar
Child Campaign 3: Organic Social
- Blog
- Webpage
- Schedule a Demo
- Brochure Download
- Webinar
Child Campaign 4: Paid Search
- Assets driven to
- Landing Page
- Sitelinks (Blogs, Brochure Downloads, Webpage)
Child Campaign 5: Paid Display/Retargeting
- Assets driven to
- Landing Page
Salesforce and Pardot allow for this, this is a must-have for marketers using HubSpot.